resume
Highlights
- Graphic designer
- Production designer
- Digital designer
- Studio manager
- Project manager
- Marketing manager
- Copy writing
- Proofreading
- Print assets
- Web assets
- Sales collateral
- PP presentations
- Mechanicals/prepress files
- Packaging
- Advertisements
- POS/POP
Experience
Marketing Operations Manager | August 2008 to September 2019
The Children’s Place | Secaucus, NJ
- Created pre-press production files (mechanicals) and designed signage and digital assets for retail, corporate, omni, RE, and ecom
- Partnered with internal groups – marketing, creative, copy, ecom/digital, retouching, production, and external partners – real estate, HR, Store Ops, merchandising, legal, IT – to deliver corporate and retail marketing initiatives accurately and on time
- Oversaw coordination, production and delivery of global (international) print and ecom marketing initiatives
- Served as liaison to IT department to secure upgraded hard and software, and network space for company; designed and rolled out training on CS Cloud software; safeguarded legal usage of fonts and other creative assets used in final marketing collateral
- Provided team status updates and called out risks to time lines and budget; reviewed proofs for quality control
Freelance Graphic Artist/Production Artist | 2005 to 2008
Fitch Ratings, Kaplan (K-12), Teen Vogue, East West Yoga, Sterling Group Design Agency, Blister Ad Agency, Industrie Brand Partners, Sporty K9, @ Salon and Beyond, The Children’s Place
- Designed brochures, postcards, invitations, hang tags, POS signage, posters, digital assets
- Retouched photographs in Photoshop
- Created graphic rich Powerpoint presentations and MS Word documents
- Created mechanicals for math and reading exams, newspapers, advertisements
Director of Marketing | 2004 to 2005
Accessory Network Group | New York, NY
- Concepted and produced product packaging, marketing materials (with an emphasis on POS/POP), media advertising, logos, promotional materials, direct mail pieces, Powerpoint presentations and awards
- Provided direction to and supervised a four-person marketing team
- Art directed advertisements, including monthly back page in Accessories Magazine, and Ads in Children’s Business and WWD
- Rebranded the corporate web sites
- Maintained numerous product design licenses
Vice President of Marketing | 2001 to 2003
ITAC | New York, NY
- Wrote and designed sales and program materials that met specific brand guidelines of ITAC as well as outside government agencies. Pieces included brochures, trifolds, postcards, signage, invitations, logos, advertisements, program materials and digital assets
- Developed electronic and direct marketing campaigns that significantly increased lead production and program attendance
- Met with NYC clients (manufacturers), learned their businesses and created their collateral
- Increased traffic to web site by redesigning it and updating it with market-relevent information
- Supervised a graphic artist and a political liaison and oversaw a campaign to influence congressional representatives on a crucial vote
- Implemented projection and ROI standards in order to measure program and consultant effectiveness
Marketing Manager/Sr. Marcom Manager | 1999 to 2001
MobileQ, Inc./OnSite Access | New York, NY
- Participated in the core messaging strategy, which was the basis for the advertising campaign and collateral. Developed and rolled out new branding, including corporate identity system, collateral, web site and advertising
- Created branding for portal web site and web-based email product including web site designs, logos and digital assets
- Created a suite of sales collateral, premium items (giveaways), and Powerpoint presentations to support the sales staff attended MobileQ’s booth
- Designed, implemented and hosted business seminars in six US cities and two Canadian cities to target potential clients
- Developed a trade show calendar of industry-related events, focusing on mobility, wireless, software and the Internet, and attended company’s booth
- Managed executive speaking engagements and internal corporate events
- Served as key liaison for partner marketing opportunities
- Developed and managed marketing budget
Education
New York University
BFA in Dramatic Writing
San Francisco State University
Courses in computer science,
calculus, accounting
Art Students League, NY NY
Courses in drawing & anatomy,
life drawing, painting
Skills
CS Cloud InDesign | Illustrator
Photoshop | MS Word
MS Excel | MS Powerpoint
Quarkxpress | Photography
Sharepoint
